The Best Philippine Recipes

Thanks to Western media, Filipino chefs, and Jollibee’s massive global expansion, Philippine food has expanded beyond Asia. And while the steps we’ve taken throughout the years have been more of leaps, it seems that the cuisine still hasn’t stuck as in the same way, say, Japanese cuisine has. For several times now, Filipino food has been touted as the “next big thing.” And it makes us wonder when it’ll actually be *the* big thing. Why Isn’t Philippine Food as Big as Its Asian Neighbors? Pepper.ph, a Filipino cooking resource from the Philippines, interviewed chefs, writers, and food personalities in the Philippines to pick their brains about why Filipino food hasn’t taken off as much as its other Asian counterparts. Here’s a summary of their inferred reasons: Ambiguity of Filipino Cuisine The popularity of Filipino food is hindered by ambiguity, leading to a general lack of confidence in our cuisine, especially when it’s pitted against others. This is a shame, given the rich mix of